The Company's Popular brands which are recognised as quality seeds are "Supergene" and "Sahakar". In the home markets the Company has adopted a twin marketing strategy ("Supergene" and "Sahakar") to distinguish its products; these brands have been positioned to separately penetrate the premium and the popular seed segments.

The Company carries out extension and demonstrations at village level and has an extensive data base for dissemination of information through mailshots.